Literature Review And Critical Analysis - 3749 Words

Table of contents A list of figures and/or list of tables where appropraite Introduction (400 words) Literature review and critical analysis (1,700) Conclusion (400 words) References/presentation Bibliography Appendices if appropriate In an attempt to dissect the above statement by Cohan, Peter S, I would like to start with then above scenario below. After a competitive 3 months of selection from a pool of over 2500 contestants from 19 southern states of Nigeria, it was now down to the final 10 contestants at the semi-finals of the maiden Maggi cook for Mama Competition 2006 in Aba, Abia state, Nigeria. We were sweaty, tense and oblivious of what awaited us in the hot and humid summer afternoon. Then suddenly the DJ stopped the†¦show more content†¦The logical and analytical part of my creative personality gave way to a more pragmatic, innovative and action oriented part of me. I created recipe based on available resources, given rules and objectives to produce a product that eventually met with what was desired by the judges. This was not without a number of glitches like my vegetable oil being almost too much, my cooking fire almost being too much and so forth. However i learnt along the line, corrected myself in split seconds and still produced a product that scored the highest. This innate nature is what moves an entrepreneur to start a business with little or inadequate resources. By trying to elucidate on the above with the help of the works of scholars like Dr. Saras Sarasvathy and a host of other scholars, i believe we would be able to understand what the statement really entails. 2 Literature review and critical analysis 2. a - What are start ups? A start-up can be described as ‘a business or undertaking that has recently begun operation: grew from a tiny start-up to a large corporation’. (Anon., 2014). The key point here is to grow from a tiny business which denotes starting small. Meanwhile Merriam-Webster dictionary makes it more action oriented by describing a start-up as â€Å"the act or an instance of setting in operation or motion† or â€Å"a fledgling business enterprise.† Trying to understand the term start-up will not be complete without seeing it from the perspective of those who actually